Studio 08 · Market

A launch you can actually run.

The Market studio is what most writers wish their publisher would do, and most writers, traditional or indie, end up doing themselves anyway. Comp titles, a real calendar with a real budget, a reviewer database in your lane, and the podcasts, bookstores, and festivals that actually fit your book.

Chapter 01·Positioning

A comp set the rest of the loom can use.

Five to ten comparable titles is plenty. The studio surfaces candidates from recent releases in your genre and audience, with sales signal, jacket copy, and cover thumbnails so you can pick fast. Every other tool in WriteLoom reads from this list, the cover rater, the back-cover drafter, the keyword scout, the reviewer finder.

Comp finder

Filter by genre, sub-genre, audience, recent publication window, and tone. Spool tier ships a manual list-builder; Loom adds AI-curated candidates with reasons for each pick.

Comp library

Save the final five-to-ten, with your own notes on why each one made the cut. The list is project-scoped and shows up everywhere it's useful.

Chapter 02·Plan & budget

A calendar that fits what you can spend.

Build a month-by-month marketing plan from pre-launch through launch quarter, with a connected line-item budget. Move money between weeks. Mark line items as done, slipped, or cancelled. See what actually landed when post-launch reflection happens, and let next book's plan start from this one.

Templates for the budgets that actually exist in publishing: zero-dollar guerrilla launch, $500 indie launch, $2,500 hybrid push, $10K+ publisher-assist. Pick a starting point; tune from there.

Chapter 03·Reach

The right reviewers, in your lane.

Reviewer finder

BookTok, YouTube, blogs, Goodreads, filtered by genre, audience, and recent activity. Returns name, channel, recent comparable reviews, follower size, and a contact path. Exports to spreadsheet for outreach tracking.

Media & partnerships

Aligned podcasts, newsletters, indie bookstores, festivals, and local press , filtered by your home base and genre. Pitch-friendly profiles for each: who they book, how to reach them, what they want.

Outreach organiser

Track who you contacted when, what they said, what they got, what they need next. Same organiser pattern as Pitch, drafted, sent, replied, booked, passed.

Chapter 04·Where it connects

Marketing that actually uses the rest of the project.

The cover from Sell. The one-pager from Sell. The synopsis from Plan. The bio variants from Pitch. The book itself from Write. The Market studio sees all of it, so every outreach message you send goes out with the whole project behind it.

Run a launch like you meant to.