How do I use AI to draft a press release?
- AI can draft a press release in standard format fast.
- It needs your newsworthy angle, book details, and a quote.
- AI drafts tend toward hype; press releases need news style.
- Verify all facts and refine the angle yourself.
- The release supports a pitch; the angle is what matters.
Use AI to draft a press release by giving it your newsworthy angle, the book's key facts, your bio, and a quote, and asking for a standard-format release (headline, dateline, body, boilerplate, contact). It assembles the structure quickly. Then refine: sharpen the angle (the most important element), rewrite hype into objective news style, verify every fact, and keep it to one page. AI handles the format; you ensure the angle is strong and the release reads like news a journalist could use, not an ad.
Chapter i·Why it matters
A press release follows a specific format that AI can produce instantly, removing the friction of structuring one. But press releases live or die on the angle and on reading like news rather than promotion — exactly where AI's hype-leaning drafts fall short. Understanding AI as a format-drafting tool, with the angle and news-style refinement left to you, lets writers produce a serviceable release quickly without sending the promotional-sounding copy that journalists ignore.
Chapter ii·What to include
- Angle, book details, bio, and quote as input.
- A standard-format drafted release.
- A sharpened, newsworthy angle.
- Hype rewritten into news style.
- Verified facts.
- A one-page release supporting a pitch.
Chapter iii·Example
An author gives AI her angle (a former nurse's thriller from real cases), book details, and a quote, and gets a formatted press release. She sharpens the angle, rewrites the promotional phrasing into objective news style, verifies the facts, and trims to one page. AI built the structure; her refinement made it a release a journalist could actually use.
Chapter iv·Related questions
WriteLoom keeps your angle, media kit, and press release together, so an AI draft is easy to sharpen and verify.
See how WriteLoom uses AI