Book Marketing & Launch Operations

How do I vet ARC readers?

By the WriteLoom editorial teamUpdated 2026-09-02
Key facts
  • Genre mismatch is the largest source of unfair one and two star ARC reviews.
  • A Goodreads or Amazon review history is the fastest signal that someone actually posts.
  • Signup forms should ask which platform they review on and how often.
  • ARC farming, where readers collect free books and never post, is common and predictable.
  • A small vetted team outperforms a large unvetted one on reviews per copy sent.
Direct answer

Vet ARC readers on three things: do they read your genre, do they have a visible review history, and do they understand what you are asking. A signup form that asks for a review profile link and genre preferences filters most of the problem out before you send a single file.

Chapter i·Why it matters

An unvetted ARC team produces a specific failure: a thriller reader who does not enjoy slow-burn romance leaves a two star review saying nothing happens, and that review sits at the top of your page during launch week. That is not bad luck, it is a screening failure, and screening costs about ten minutes per applicant.

Chapter ii·What to include

  • A signup form asking for genre preferences and a review profile link.
  • A check that their recent reviews are in or near your genre.
  • Ratio of ratings to reviews, since ratings-only readers rarely write.
  • Whether they have posted for other indie authors before.
  • A clear statement of what you are asking and what you are not.
  • A note field for anyone you would not invite again.

Chapter iii·Example

An author cut her ARC list from 190 applicants to 95 by requiring a review profile link and a genre match. Reviews went from 34 to 41 while she sent 95 fewer files.

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