Written Word Media vs BookBub
- Written Word Media runs Freebooksy, Bargain Booksy, Red Feather Romance, and NewInBooks.
- Its listings are bookable at published rates without editorial selection.
- BookBub Featured Deals are editorially chosen and have low acceptance rates.
- BookBub's reach per deal is substantially larger than any single Written Word site.
- Both also sell self-serve ad products distinct from their list promotions.
Written Word Media operates several genre newsletters you can book at a published rate whenever you want. BookBub selects a small number of titles editorially and reaches far more readers when it does. Written Word is the dependable base of a promotion plan; BookBub is the upside.
Chapter i·Why it matters
Predictability has real planning value. A launch or a series relaunch needs promotions on specific dates, and only bookable sites give you that. Authors who wait on BookBub's decision end up compressing everything else into whatever week is left, which weakens the whole stack.
Chapter ii·What to include
- Bookable dates, secured early, for the base of the plan.
- Genre-specific site selection within the Written Word family.
- A BookBub application submitted in parallel, as upside.
- Price minimums and review count requirements per site.
- A stacking order that puts the largest reach in the middle of the run.
- Results tracked per site, per book, over time.
Chapter iii·Example
An author booked Freebooksy and Bargain Booksy eight weeks ahead for a fixed launch window, then received a BookBub acceptance for the same week. The stack compounded rather than colliding, because the base was already scheduled.
Chapter iv·Related questions
In WriteLoom
A launch plan, not a launch day
WriteLoom's launch calendar holds every booked promotion and its cost, so a stack is planned rather than improvised.
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