Definitions & Industry Terms

What is an author media kit?

By the WriteLoom editorial teamUpdated 2026-06-03
Key facts
  • A short public packet for interviews, press, and publicity.
  • Includes bio, headshot, book details, cover, and contact info.
  • Designed so a host or journalist can prep without emailing you.
  • Usually a single page or downloadable file with everything in one place.
  • A subset of the book asset library, curated for outside use.
Direct answer

An author media kit is a short, public-facing packet that press, podcasts, and event organizers can pull from when they feature you. It typically includes a bio at a couple of lengths, a headshot, book title and description, the cover, sample interview questions, and contact details — everything a host needs to prep an interview without a back-and-forth.

Chapter i·Why it matters

When a podcast or outlet wants to feature you, the easy path is the one that lets them prep fast. A media kit removes friction: instead of emailing for a bio, then a headshot, then the cover, they grab it all from one place. Authors who make themselves easy to feature get featured more often.

Chapter ii·What to include

  • A bio at short and long lengths.
  • A high-resolution headshot.
  • Book title, description, and cover image.
  • Suggested interview questions or talking points.
  • Links to buy the book and to your site.
  • Direct contact or booking details.

Chapter iii·Example

A nonfiction author links a one-page media kit from her website. A podcast producer finds it, downloads the bio, headshot, and cover, and books her — all without sending a single "could you send me…" email. She estimates it doubled her podcast bookings.

In WriteLoom

WriteLoom keeps your bio, headshot, cover, and book details ready to assemble into a media kit on demand.

See the Sell studio