Self-Publishing Workflow

How do I work with an illustrator?

By the WriteLoom editorial teamUpdated 2026-09-02
Key facts
  • Picture book illustration commonly runs $3,000 to $12,000 for a full 32-page book.
  • Traditional publishers hire the illustrator; the author usually does not choose.
  • Self-published authors must contract rights explicitly, including print and ebook.
  • Payment is normally staged: deposit, sketches, finals.
  • Character sheets and a shot list prevent the most expensive revisions.
Direct answer

Start with a written brief: audience, tone, page-by-page description, and reference images. Contract the rights you need, the milestones, and the revision count before work begins. Give feedback on specifics, the character reads too old, this spread needs more space for text, rather than on how an image makes you feel.

Chapter i·Why it matters

Illustration disputes are almost always contract disputes in disguise: who owns the art, how many revisions are included, what happens if the author wants a different style after finals. Settling those in writing at the start costs an hour and prevents the situation where a finished book cannot legally be sold.

Chapter ii·What to include

  • A written brief with a page-by-page description and reference images.
  • Rights granted, spelled out: print, ebook, merchandise, territory, duration.
  • A milestone schedule with payment tied to each stage.
  • A revision allowance, with a rate for revisions beyond it.
  • Character sheets approved before any full spread is painted.
  • Credit and how the illustrator is named on the cover and copyright page.

Chapter iii·Example

An author approved rough sketches without character sheets and paid for four finished spreads before noticing the protagonist looked twelve rather than seven. The contract allowed two revisions; the fix cost her $1,400 and three weeks.

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