How do I build a media kit?
- A media kit is a ready-made package of promotional materials.
- It includes book details, author bio, images, and contacts.
- It saves journalists and partners time when covering you.
- It is usually a downloadable page or document.
- Keep it current and easy to find on your site.
Build a media kit by assembling, in one place, everything a journalist, blogger, bookseller, or event host needs to feature you: a book description and key details (title, genre, ISBN, release date, price), your author bio (short and long versions), a high-resolution cover image and author headshot, notable reviews or blurbs, suggested interview questions, and contact information. Host it as a downloadable document or a dedicated page on your website, and keep it updated. A good media kit makes saying yes — and covering you accurately — easy.
Chapter i·Why it matters
When press, podcasters, or partners consider featuring an author, friction kills momentum — if they have to hunt for a cover image, bio, or details, they may move on. A media kit removes that friction by packaging everything they need professionally and accessibly. Understanding what to include and keeping it current helps authors present themselves as ready and serious, makes coverage easier to secure, and ensures that when someone does feature them, the facts and images are accurate and on-brand.
Chapter ii·What to include
- Book details: title, genre, ISBN, date, price.
- Short and long author bios.
- High-resolution cover and headshot.
- Reviews, blurbs, and accolades.
- Suggested interview questions.
- Clear contact information.
Chapter iii·Example
An author creates a media-kit page on her site with her book's details, two bio lengths, downloadable high-res cover and headshot, a few review blurbs, sample interview questions, and her contact email. When a podcaster invites her on, everything they need is one link away — making the booking smooth and the coverage accurate.
WriteLoom's Market studio keeps your author and book assets in one place, so a media kit stays current and ready.
See the Market studio