How do I run a BookBub Featured Deal?
- A Featured Deal is a paid promotion to BookBub's large reader list.
- It is selective — applications are curated, not guaranteed.
- A strong cover, reviews, and a deep discount improve acceptance.
- Category choice affects both cost and audience fit.
- Stacking other promos around it extends the sales bump.
Run a BookBub Featured Deal by applying with a book that is discounted (often to 99 cents or free), has a professional cover, and carries solid reviews — BookBub curates submissions and rejects many. Pick the category that best fits your book and budget. If accepted, stack supporting promotion (newsletter, other deal sites, ads) around the feature date so the large spike converts into reviews and continued sales rather than a one-day blip.
Chapter i·Why it matters
A BookBub Featured Deal reaches one of the largest curated reader lists in publishing and can drive enormous single-day sales, but acceptance is competitive and the slots are paid. Knowing what BookBub looks for (cover, reviews, discount, category fit) improves your odds, and surrounding the deal with supporting promotion is what turns a one-day spike into lasting rank and reviews. Treated as the centerpiece of a coordinated push, it is one of indie publishing's most powerful tools.
Chapter ii·What to include
- A discounted price (commonly 99 cents or free).
- A professional cover and solid review count.
- The best-fit category for audience and cost.
- A polished book description.
- Supporting promos stacked around the feature date.
- A plan to capture new readers (newsletter signup, series links).
Chapter iii·Example
An author applies for a Featured Deal on book one of her series at 99 cents, with a strong cover and 200 reviews. Accepted, she stacks a newsletter send and two smaller deal sites on the same day. The feature drives thousands of downloads, lifts her ranking for a week, and sells through to later books in the series.
Chapter iv·Related questions
WriteLoom's Market studio coordinates the promos you stack around a Featured Deal, so a one-day spike becomes lasting sales.
See the Market studio