How do I get BookTok and Bookstagram creators to feature my book?
- Target creators who post about your genre, not the biggest accounts.
- A personalized, low-pressure offer beats a copy-pasted pitch.
- Offer a free copy and creative freedom, not a script.
- Make it easy: cover, blurb, and links ready to send.
- Mass-DMing identical pitches gets ignored or blocked.
Find creators who already feature books in your genre and engage with their content before pitching. Send a short, personalized message offering a free copy with no strings — creative freedom, no required script, no demand for a positive review. Make saying yes effortless by having your cover, blurb, and links ready. Quality and personalization matter far more than reach: a small genre-matched creator converts better than a big mismatched one.
Chapter i·Why it matters
Creator features can introduce a book to exactly the right readers, but the instinct to mass-DM big accounts with identical pitches fails almost every time — creators see hundreds of those and ignore them. The authors who get featured treat it as relationship outreach: genre-matched targets, genuine engagement, and an easy, respectful ask. That approach earns features that the spray-and-pray method never will.
Chapter ii·What to include
- A list of genre-matched creators you actually follow.
- Real engagement with their content before pitching.
- A short, personalized, low-pressure offer.
- A free copy with creative freedom and no required script.
- Ready-to-use cover, blurb, and links.
- No mass-identical DMs and no demand for positive coverage.
Chapter iii·Example
A fantasy author lists fifteen mid-size creators who post her subgenre, engages with their content for a few weeks, then sends each a personalized note offering a free copy to feature however they like. Four say yes — and because their audiences already read her genre, the features drive real sales, unlike the big accounts that never replied.
WriteLoom's Market studio tracks your creator outreach — who you pitched, who said yes, what you sent — so features come from relationships, not spam.
See the Market studio