How do authors track influencer outreach?
- One row per influencer, seven columns.
- 50-200 influencers per campaign across BookTok, Bookstagram, YouTube, blogs.
- Cold outreach reply rate: 5-15%.
- Outreach happens 3-6 months before launch.
- Tracking improves book over book — reuse and refine.
Authors track influencer outreach in a spreadsheet or CRM with one row per influencer and seven columns: name, platform, followers, contact, outreach date, status, posted-on date. Successful outreach campaigns track 50-200 influencers across BookTok, Bookstagram, YouTube, and book blogs over 3-6 months. Reply rates from cold outreach: 5-15%.
Chapter i·Why it matters
Influencer outreach is high-effort and high-noise. Without a tracker, authors lose track of who has been pitched, who replied, who promised content, and who delivered. A simple spreadsheet plus a CRM mindset (think pipeline, not blast) raises reply rates over time as you learn which approaches work.
Chapter ii·What to include
- Name, platform, follower count, contact (DM, email, link).
- Outreach date and message version sent.
- Status: not contacted, pitched, replied, ARC sent, content posted.
- Posted-on date and engagement (views, comments).
- Notes column: personal connection, content they like, response style.
- A "next book" tag for influencers who responded well — invite them earlier.
Chapter iii·Example
A working romance author tracks 180 influencers across BookTok and Bookstagram for a book launch. Of 180 reaches, 22 reply (12% reply rate), 18 accept ARCs, 14 post content. The 14 produce 2.4 million combined impressions and 980 sales attributable to BookTok in launch week. Her tracker informs book three’s outreach: she invites the 14 first.
Chapter iv·Related questions
WriteLoom’s Market studio tracks influencer outreach as a CRM pipeline — pitched, replied, ARC sent, posted — so each book learns from the last.
See the Market studio