What is a media kit for authors?
- One-page or short PDF.
- Standard contents: bio (three lengths), photo, description, cover, comps, interview soundbites, contact.
- Lives at a public URL for easy sharing.
- Reduces journalist friction by 90% — they don’t have to ask for any of it.
- Reusable across launches with minor updates.
A media kit is a one-page (or short PDF) document containing everything a journalist, podcaster, or reviewer needs to feature your book: author bio (50/150/300 word), author photo (high-res), book description, cover image, comp titles, 2-3 quotable interview answers, and contact info. The kit lives at a public URL you can share in one link.
Chapter i·Why it matters
Journalists and podcasters reject pitches that require them to chase down assets. A media kit at a single URL is what separates a "thank you, we’ll consider it" reply from a feature. The kit does not have to be fancy — it has to be complete and current.
Chapter ii·What to include
- Author bio in three lengths: 50, 150, 300 words.
- High-res author photo (300 DPI, square and landscape crops).
- Book cover image (ebook size and print thumbnail).
- 4,000-character description plus 300-character short version.
- Comp titles with one-line positioning.
- 2-3 quotable interview answers ("Why this book? Why now?").
- Contact info: direct email, agent email if applicable.
- A "press has said" section if you have prior media (or omit).
Chapter iii·Example
A self-publishing author maintains a media kit at writeloom.app/media-kit-author-name. When a podcast host invites her on, she sends the link and the host has every asset needed. The host returns a polished episode without follow-up emails. The kit took two hours to assemble and has been used for nine media appearances over two years.
Chapter iv·Related questions
WriteLoom’s Market studio assembles the media kit from your project’s existing assets and hosts it at a shareable URL.
See the Market studio