What is a media kit for authors?
- One-page or short PDF.
- Standard contents: bio (three lengths), photo, description, cover, comps, interview soundbites, contact.
- Lives at a public URL for easy sharing.
- Reduces journalist friction by 90% — they don’t have to ask for any of it.
- Reusable across launches with minor updates.
A media kit is a one-page (or short PDF) document containing everything a journalist, podcaster, or reviewer needs to feature your book: author bio (50/150/300 word), author photo (high-res), book description, cover image, comp titles, 2-3 quotable interview answers, and contact info. The kit lives at a public URL you can share in one link.
Chapter i·Why it matters
Journalists and podcasters reject pitches that require them to chase down assets. A media kit at a single URL is what separates a "thank you, we’ll consider it" reply from a feature. The kit does not have to be fancy — it has to be complete and current.
Chapter ii·What to include
- Author bio in three lengths: 50, 150, 300 words.
- High-res author photo (300 DPI, square and landscape crops).
- Book cover image (ebook size and print thumbnail).
- 4,000-character description plus 300-character short version.
- Comp titles with one-line positioning.
- 2-3 quotable interview answers ("Why this book? Why now?").
- Contact info: direct email, agent email if applicable.
- A "press has said" section if you have prior media (or omit).
Chapter iii·Example
A self-publishing author maintains a media kit at writeloom.app/media-kit-author-name. When a podcast host invites her on, she sends the link and the host has every asset needed. The host returns a polished episode without follow-up emails. The kit took two hours to assemble and has been used for nine media appearances over two years.
Chapter iv·Related questions
In WriteLoom
A launch plan, not a launch day
WriteLoom’s Market studio assembles the media kit from your project’s existing assets and hosts it at a shareable URL.
Not ready for a workspace yet? Get the free six-part series on winning the writing game: finishing drafts, editing in the right order, querying with real math, and launching on a runway.