How do authors prepare launch assets?
- Launch assets are produced before launch week, not during it.
- Core kit: book description, back-cover blurb, and author bio.
- Visual kit: cover image, 3D mockups, and social graphics.
- Outreach kit: ARC copies, a media kit, and a reviewer list.
- Announcement kit: email sequence, universal book link, and pre-order page.
Authors prepare launch assets by building a complete kit before launch week: a polished book description and back-cover blurb, an author bio, cover image and social graphics, ARC copies and a media kit for reviewers, and the announcement materials — an email sequence, a universal book link, and a pre-order page. Producing these early means launch week is execution, not last-minute creation.
Chapter i·Why it matters
Launch week is the worst time to write copy and design graphics, yet that is when unprepared authors do it — and the scramble shows. A pre-built asset kit lets the author spend launch week on outreach and momentum instead of production. The assets also serve the book for years, long after the launch noise fades.
Chapter ii·What to include
- A scannable book description and a tight back-cover blurb.
- Cover image, 3D mockups, and sized social graphics.
- ARC copies distributed weeks ahead, with a tracking list.
- A media kit: bio, cover, blurb, interview questions, contact.
- An announcement email sequence and a universal book link.
- A pre-order or launch-day landing page.
Chapter iii·Example
Six weeks before launch, an author assembles her kit: a finalized description, three social graphics, twenty ARC copies sent to a tracked reviewer list, a one-page media kit, and a three-email announcement sequence scheduled in advance. When launch day arrives she is not writing anything new — she is replying to reviewers and sharing the link, and the book hits its category list by day two.
Chapter iv·Related questions
WriteLoom’s Market studio holds blurbs, graphics, ARC outreach, and the announcement calendar in one project, so the launch kit is built and ready before launch week.
See the Market studio