Book Launch Planning
How a launch actually gets built, from comps to launch week.
Chapter i·What this topic covers
A book launch plan is a dated sequence of five deliverables: a comp set, a reviewer list, a budget, complete retailer metadata, and a 90-day outreach calendar. Plans that name a specific audience and a specific channel for each phase outperform generic "tell everyone" launches. The work begins six months before publication date and ends roughly thirty days after.
What you’ll find here
- Pre-launch timelines, T-180 through T+30, with weekly deliverables.
- ARC strategy: who gets early copies, in what format, and how to track responses.
- Launch-week tactics for visibility, reviews, and sales rank.
- Post-launch evergreen marketing once the launch noise fades.
Who this is for
Debut authors, indie authors with a second or third book, and small-press marketers.
WriteLoom's Pitch and Sell studios keep the comp set, reviewer list, budget, retailer metadata, and 90-day outreach calendar in one project alongside the manuscript, so the launch plan stays connected to the book it's selling.
See how launches live in WriteLoom