- Marketing work in the 30-365 days after publication.
- Includes: evergreen ads, retailer promos, sequel teases, category management.
- Books still earn 40-60% of lifetime sales after launch week.
- A monthly 90-minute review keeps post-launch promotion alive.
- Post-launch promotion compounds: each month builds on the last.
Post-launch promotion is the marketing work in the 30-365 days after publication — evergreen ads (Amazon, BookBub), retailer promotional placements, sequel teases, metadata refinement, and category management. Books continue earning royalties for years; post-launch promotion is what keeps them visible during that period. Skipping post-launch promotion is leaving 40-60% of lifetime sales on the table.
Chapter i·Why it matters
Authors who treat launch week as the entire marketing window watch their books fade from algorithms within 60 days. Authors who run a 30-minute weekly post-launch review (ad performance, review monitoring, category check) keep visibility for years. The compounding is significant: month six of a well-promoted book often outsells launch week of an under-promoted one.
Chapter ii·What to include
- A monthly 90-minute review of every published book.
- Evergreen Amazon Ads optimized weekly.
- A BookBub Featured Deal at the 6-month mark (if accepted).
- A sequel tease in the back matter and on social.
- Metadata refinement based on category performance.
- A "second-wind" promo at year 1 anniversary.
Chapter iii·Example
A working romance author maintains post-launch promotion on all six of her books: 90-minute monthly review, weekly Amazon Ads optimization, twice-yearly BookBub Featured Deals. Her backlist earns 65% of her annual royalties — more than her current release. The compounding came from showing up monthly for two years.
Chapter iv·Related questions
WriteLoom’s Market studio holds your post-launch review cadence and ad performance per book, so backlist stays visible.
See the Market studio