What should you do on launch day?
- Launch day is a coordinated push, not a single announcement.
- Key channels: email, social media, ads, launch team, virtual event.
- Monitor pre-order conversion and Amazon sub-category rank hourly.
- Most launch-day sales happen between 9 AM and 9 PM in your largest time zone.
- A launch-day spreadsheet captures hourly numbers for next-book learning.
On launch day you execute a coordinated push across every channel: a newsletter to your subscribers, social posts across platforms, paid ads going live, the launch team activating, and any virtual launch event. You also monitor retailers for pre-order conversion and sub-category rank, and capture hourly numbers in a launch-day spreadsheet to inform the next book.
Chapter i·Why it matters
Launch day is one day of execution backed by six months of planning. Authors who improvise on launch day miss coordination windows; authors who execute a written playbook capture the algorithmic visibility that the campaign was designed to produce. The launch-day numbers also inform the next book — what worked, what didn’t.
Chapter ii·What to include
- A morning newsletter to subscribers with a single direct order link.
- Coordinated social posts across Instagram, TikTok, Twitter/X, Threads.
- Paid ads going live: Amazon, Facebook, BookBub.
- Launch team activation: posting times, hashtags, content prompts.
- A virtual launch event (optional, but high-impact).
- A launch-day spreadsheet: hourly sales, rank, reviews, traffic.
Chapter iii·Example
A second-time indie author runs her launch day from a one-page playbook: 8 AM newsletter, 9 AM coordinated launch team posts, 10 AM ads live, 12 PM hourly check, 6 PM virtual launch event, 9 PM final push, 10 PM hourly numbers logged. The book hits #4 in sub-category by 11 AM and stays in the top 10 for 18 days.
Chapter iv·Related questions
WriteLoom’s Market studio holds your launch-day playbook — channels, times, content, monitoring — in one project.
See the Market studio