- A coordinated group of 20-100 supporters helping amplify launch week.
- Broader than an ARC team — includes social sharers, podcasters, helpers.
- Built T-120 through T-60.
- Members get exclusive perks: early ARC, signed copies, sneak peeks.
- A launch team can 3-5x organic reach on launch day.
A launch team is a coordinated group of 20-100 supporters who help amplify a book’s launch week — sharing on social media, posting reviews, attending events, recommending the book to networks. It overlaps with but is broader than an ARC team: ARC team members read and review; launch team members do that plus social and word-of-mouth amplification.
Chapter i·Why it matters
A book launches into a noisy world. An organized launch team gives the launch a coordinated initial signal that the algorithm and human readers both pick up on — a flurry of reviews, social posts, and shares in the same 24-72 hour window. The visibility difference between launches with and without a coordinated team is roughly 3-5x in launch-week sales.
Chapter ii·What to include
- 20-100 supporters drawn from newsletter, super-fans, fellow authors, ARC team.
- A launch-team welcome packet: book details, sample social posts, key dates.
- Member perks: early ARC, signed copies, sneak peeks, name in acknowledgments.
- Pre-launch sync: weekly email through the final 30 days.
- Launch-day coordination: posting times, hashtags, content ideas.
- A post-launch thank-you and an invitation to the next book’s launch team.
Chapter iii·Example
A working YA author builds a 65-person launch team from her newsletter and BookTok contacts. The team posts coordinated content in a 72-hour launch window: 38 BookTok videos, 22 Instagram posts, 18 Goodreads reviews. The book hits #2 in its sub-category and stays there for 11 days. Team members get signed paperbacks and acknowledgments.
Chapter iv·Related questions
WriteLoom’s Market studio tracks your launch team — roles, perks, coordination, status — alongside the ARC team and reviewer list.
See the Market studio